Starter Boxes available for only £29.99

Wilder Launch Day is Officially Here! Now Taking Orders!

25 January 2023

For the last year we've been working like dogs to create a new, easy way for you to feed your best buddies the real food they deserve. Introducing Wilder - the new breed of raw pet food that feeds as nature intended.

We're advocates for a BARF diet i.e. Biologically Appropriate Raw Feeding, as this is what dogs where naturally designed to eat. Dogs have short, simple digestive tracts and high levels of hydrochloric acid in their stomachs. This makes them anatomically equipped to derive their nutrients from raw animal protein, fat, and bone. Kibble, wet food and even cooked fresh meals are actually more difficult for dogs to digest, meaning their digestive system has to work harder to absorb any nutrients the food may contain.